kwkids.com Media Kit

Please click here for a PDF version of the media kit.

REACH LOCAL FAMILIES ON kwkids.com!

Kwkids.com is a unique online directory designed specifically for Kitchener & Waterloo parents - from prenatal to those with children up to the age of 12. Kwkids.com features a unique event & program calendar, a comprehensive family outing & activity guide, a seasonal camp guide and an extensive birthday party guide. The business & organization directories are organized by category making it easy for parents to find what they are looking for.

Website Statistics (* Webtrends Log Analyzer – March 31, 2008)

► Over 8,000 visits per month
► Over 90,000 page views per month

Find out how kwkids.com can help you reach local families:

► Join the kwkids.com Business Directory and/or Family Outing & Activity Guide
► List your events & programs in the kwkids.com Online Calendar
► Join the Birthday Party Guide
► Join the Camp Guide
► Other Web Advertisement Options
► Sponsorship Opportunity
► Share your Expertise with KW Parents
► Subscribe to receive Media Kit Updates

Join the BUSINESS DIRECTORY and/or FAMILY OUTING & ACTIVITY GUIDE!

	Price per Year	Contact Info	150-word Description	Logo	Coupon*	Articles**	FREE Calendar Listings
Basic listing	Free	Included	-	-	-	-	-
Premium Listing	$39	Included	Included	Included	Included	3	100

* Your coupon will appear on the Coupons page and with your business listing(s)
** Your business is welcome to submit up to 3 articles for publication on kwkids.com (subject to approval by KW Kids). Links to your articles will appear with your business listing.

List your events & programs in the kwkids.com ONLINE CALENDAR!

► A one-of-a-kind opportunity to get the word out by merging your schedule into the kwkids.com calendar! Each event/program is categorized by age and type (e.g., Fitness for Children, Music Classes, Open Houses, Performances, New Parent Events, Prenatal Events, Parent Workshops, etc.)
► Business that are open to the public every day can add their opening hours to the kwkids.com calendar (Please contact us for more details)
► The calendar can be accessed in numerous ways:

The Home page lists the current day’s events & programs
Various look-up options (by date & age, by venue, by category) allow web visitors to narrow down their search
Various event & program pages (New Parent, Prenatal, Performances, Cooking Classes, PD Days, etc.) give your events extra exposure

► All events & programs organized by non-profit and charitable organizations are listed at no charge.

	Program Set-up Charge	Program listings in the calendar	Major Event Listings
With Basic Business Listing*	$2 per listing	$.50 per listing	$10/event
With Premium Business Listing	$1 per listing	$.25 per listing	$5/event

* Minimum charge per event/session - $5

Join the kwkids.com BIRTHDAY PARTY GUIDE!

► The birthday party guide has become a popular tool for parents looking for birthday party ideas in Kitchener/Waterloo and area. All birthday parties can be accessed in two ways: by selecting from a list of organizers and by searching by category and age.
► The birthday party guide listings come with a money-back guarantee policy with no questions asked.

	Price per Year	Contact Info	Full Details**	Picture
Birthday Party Listing*	$49***	Included	Included	Included

* Additional birthday parties for the same company are listed at $5/year.
** Full details include a birthday party description, details on food options, cost and registration
***kwkids.com Birthday Party Guide Money-Back Guarantee: If promoting the birthday party on kwkids.com does not deliver the expected results, we’ll refund your money. No questions asked.

Join the kwkids.com CAMP GUIDE!

► The kwkids.com seasonal camp guide (Winter Break, March Break & Summer) is an easy-to-use tool for local parents to find camps for their children.
► The camp guide listing includes full details: a description, a picture, and details on food options, cost and registration.

	Winter Break Camps	March Break Camps	Summer Camps
Listing Prices	$9	$19*	$29**

* kwkids.com March Break Camp Money-Back Guarantee: If promoting the March Break Camp on kwkids.com does not deliver the expected results, we’ll refund your money. No questions asked. Just contact us by March 31, 2008.

** kwkids.com Summer Camp Money-Back Guarantee: If promoting the Summer Camp on kwkids.com does not deliver the expected results, we’ll refund your money. No questions asked. Just contact us by September 30, 2008.

Other Web Advertisement Options

	Max Size (h * w)	Price per month	Details
Top Banner Ad	90px * 700px	$50	Appears in rotation with 2 other ads on all kwkids.com web pages (except Online Store)
Left Side Box Banner Ad	145px * 145px	$50	Appears in rotation with 1 other ad on all kwkids.com web pages (except Online Store)
Right Side Box Banner Ad	145px * 145px	$35 - $50	Appears in rotation with 1 other ad on all kwkids.com web pages (except Online Store)
Newsletter Ad	50 words	$10	Appears at the beginning of the newsletter under Sponsored Listings

Sponsorship Opportunity

If you’d like to be associated with a parent guide that promotes community events & programs, consider becoming a KWKids.com sponsor! KWKids.com will take every opportunity to acknowledge its sponsors through all public relations activities. Please contact us for full details.

Share your Expertise with KW Parents

The kwkids.com Ask the Pro pages are set up in a Q & A format. KW Kids is currently looking for experts in various fields of interest to local parents.

Format & File Sizes

► We accept most common types of graphic files for the web, including .jpg, gif, or flash ads.
► All banner ads should not exceed 40 kb

Advertising Terms & Conditions

► Advertising program (incl. Pricing) is subject to change at any time without notice
► All prices are subject to 5% GST
► The acceptance of all ads is at the discretion of KW Kids
► Future website visitor numbers cannot be guaranteed

Design Services

► If you are unable to create your ad, we can recommend graphic designers for this purpose.

Contact Information

If you would like to discuss your advertising needs or sign up for an advertising program, please contact Jana Campbell at 519-571-8827 or via email.